This is a Westclox remake of their classic "Moonbeam" electric alarm clock from the 1950s. A 1950 magazine advertisement for the electric alarm clock noted "harken to the wondrous workings of the Moonbeam! this completely different kind of electric alarm calls you silently." Yes, Moonbeams first call is silent, a blinking light that will not disturb the rest of the family. But if you ignore the light, Moonbeam adds a cheerful, audible bell alarm........what could be more civilized?  Glass lens. Lighted dial (always on), snooze alarm, battery back-up.  All the modern conveniences!